Promotion to Physicians and Consumers
Year of publication: |
2012
|
---|---|
Authors: | Kenkel, Don ; Mathios, Alan |
Published in: |
The Oxford handbook of the economics of the biopharmaceutical industry. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-996874-9. - 2012
|
Subject: | Ärzte | Physicians | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion |
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