Promotional alternate reality games : more than "just" marketing
Stephanie Janes (Department of Media Arts, Royal Holloway, University of London, Egham, United Kingdom)
| Year of publication: |
2015
|
|---|---|
| Authors: | Janes, Stephanie |
| Published in: |
Arts and the market. - Bingley : Emerald Group Publishing Limited, ISSN 2056-4945, ZDB-ID 2847144-1. - Vol. 5.2015, 2, p. 183-196
|
| Subject: | Consumers | Online marketing | Alternate reality games | Film promotion | Producers | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Spieltheorie | Game theory | USA | United States | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/AAM-07-2014-0027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011439897