Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free
| Year of publication: |
2009
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|---|---|
| Authors: | Kamins, Michael A. ; Folkes, Valerie S. ; Fedorikhin, Alexander |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 4, p. 660-670
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