Promotional channels of FMCG firms and tourism : a standardisation/adaptation perspective
Year of publication: |
2011
|
---|---|
Authors: | Poulis, Konstantinos ; Poulis, Efthimios |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 6.2011, 1, p. 5-23
|
Subject: | Internationales Marketing | International marketing | Konsumgütermarketing | Consumer goods marketing | Vertriebsweg | Distribution channel | Internationaler Tourismus | International tourism | Griechenland | Greece |
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