Promotional strategies at the Salisbury YMCA, Hong Kong
How do you promote a restaurant if you are restricted in your ability to advertise? This question has been exercising the Salisbury YMCA of Hong Kong which suffered a 15 percent decline in customers of its Food and Beverage Division between 1994/1995 and 1998/1989. Being a non‐profit making, Christian organization with a strong social slant, pricing and promotional strategies are restricted, which limits the scope for compensatory action.
Year of publication: |
2002
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Published in: |
Strategic Direction. - MCB UP Ltd, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 18.2002, 1, p. 12-13
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Publisher: |
MCB UP Ltd |
Subject: | Service quality | Restaurants | Hotel and catering | Hospitality industry | Hong Kong | Employee attitudes | Customer surveys |
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