Promotional strategy
James F. Engel; Hugh G. Wales; Martin R. Warshaw
| Year of publication: |
1975 ; 3rd ed
|
|---|---|
| Authors: | Engel, James F. ; Wales, Hugh G. ; Warshaw, Martin R. |
| Publisher: |
Homewood, Ill. : Irwin |
| Subject: | Absatz | Hand- und Lehrbücher, Nachschlagewerke | Absatzförderung |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | xiii, 650 S 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung |
| ISBN: | 0-256-01636-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001779262