Promotional strategy : managing the marketing communications process
Year of publication: |
1983 ; 5. ed
|
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Authors: | Engel, James F. ; Warshaw, Martin R. ; Kinnear, Thomas C. |
Publisher: |
Homewood, Ill. : Irwin |
Subject: | Absatz | Hand- und Lehrbücher, Nachschlagewerke | Absatzförderung | Werbung | Advertising | Marketingmanagement | Marketing management | Verkauf | Selling |
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