Promotional support: a formative scale development
Year of publication: |
2017
|
---|---|
Authors: | R.M., Harindranath ; Jacob, Jayanth |
Published in: |
International Journal of Pharmaceutical and Healthcare Marketing. - Emerald Publishing Limited, ISSN 1750-6131, ZDB-ID 2280280-0. - Vol. 11.2017, 1, p. 97-110
|
Publisher: |
Emerald Publishing Limited |
Subject: | Confirmatory tetrad analysis (CTA) | Formative construct | Multicollinearity | Promotional support | Redundancy analysis | Substantive validity |
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