Promotions - aber richtig!
von Peter Breuer und Christoph Glatzel
| Year of publication: |
2009
|
|---|---|
| Authors: | Breuer, Peter ; Glatzel, Christoph |
| Published in: |
Akzente. - Köln : McKinsey & Company, Consumer Industries & Retail Group, ZDB-ID 1447507-8. - 2009, 3, p. 38-43
|
| Subject: | Einzelhandel | Retail trade | Sonderangebot | Special offers | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003911112