Promotions and product pricing : parsimony versus Veblenesque demand
Year of publication: |
2008
|
---|---|
Authors: | McClure, James E. ; Kumcu, Erdoğan |
Published in: |
Journal of economic behavior & organization : JEBO. - Amsterdam [u.a.] : Elsevier, ISSN 0167-2681, ZDB-ID 864321-0. - Vol. 65.2008, 1, p. 105-117
|
Subject: | Nachfrageinterdependenz | Interdependent preferences | Preismanagement | Pricing strategy | Theorie | Theory |
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