Prompting additional purchases while providing service : does it offend the customer?
Hsuan-Hsuan Ku and Chih-Yun Huang
| Year of publication: |
2016
|
|---|---|
| Authors: | Ku, Hsuan-Hsuan ; Huang, Chih-Yun |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 26.2016, 5, p. 657-680
|
| Subject: | Self-monitoring | Core and supplementary services | Cross-selling | Psychological reactance | Public vs private proposal |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-10-2014-0232 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011599116