Propagation of an alternative enterprise service application adoption model

The much‐heralded provision of enterprise resource planning (ERP) and customer relationship management (CRM) applications via hosting houses has been deemed to have failed. Many investigations have taken place, most of which have analysed the failure from the customer perspective, trying to understand why the end‐user did not endorse the application service provision (ASP) model. This paper examines the ASP value chain and identifies the winners and risk takers within it. The supply side of ASPs is analysed and an alternative model for ASP adoption propagated.