Proposal of a social alliance success model from a relationship marketing perspective : a meta-analytical study of the theoretical foundations
María Jesús Barroso-Méndez, Clementina Galera-Casquet, Victor Valero-Amaro (University of Extremadura, Department of Business Management and Sociology, Badajoz, Spain)
| Year of publication: |
July-September 2015
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|---|---|
| Authors: | Barroso-Méndez, María Jesús ; Galera Casquet, Clementina ; Valero-Amaro, Victor |
| Published in: |
Business research quarterly : BRQ. - Barcelona [u.a.] : Elsevier España, ISSN 2340-9436, ZDB-ID 2772815-8. - Vol. 18.2015, 3, p. 188-203
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| Subject: | Success model | Relationship marketing | Meta-analysis | Social alliances | Beziehungsmarketing | Meta-Analyse | Strategische Allianz | Strategic alliance | Erfolgsfaktor | Success factor | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.brq.2014.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011517691