Proposing customers economic value or relational value? : a study of two stages of the crowdfunding project
Year of publication: |
2022
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Authors: | Ma, Shuang ; Hua, Ying ; Li, Dahui ; Wang, Yonggui |
Published in: |
Decision sciences. - Oxford : Wiley-Blackwell, ISSN 1540-5915, ZDB-ID 2066218-X. - Vol. 53.2022, 4, p. 712-749
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Subject: | Creator's Project Experience | Crowdfunding | Customer Value | Customer Value Delivery | Personalization | Price Incentive | Promised Delivery Time | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Projektmanagement | Project management |
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