Prosocial effects in youth from involvement in an experiential, cause-related marketing event
Todd J. Arnold, Timothy D. Landry, and Charles M. Wood
| Year of publication: |
2010
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|---|---|
| Authors: | Arnold, Todd J. ; Landry, Timothy D. ; Wood, Charles M. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 18.2010, 1, p. 41-52
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884939