Prospect Theory Explains Decision Making In (Uncertainty)

Purchasing decisions made by consumers are not solely based on rational considerations. Emotional aspects also influence decision making. In conditions of uncertainty (uncertainty) consumers will decide on purchases based on consideration of gain and loss. Consumers will avoid risk (risk-averse) if the results to be obtained are perceived as profitable. While consumers will seek risk (risk-seeking) if the results to be obtained are perceived as a loss

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Year of publication:	2018
Authors:	Inggarsono, Yordi ; Goman, Michael ; Paembonan, Anggito Pratama ; Asri, Marselinus
Publisher:	[S.l.] : SSRN
Subject:	Prospect Theory \| Prospect theory \| Entscheidung unter Unsicherheit \| Decision under uncertainty \| Entscheidung \| Decision \| Risiko \| Risk

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Extent:	1 Online-Ressource (10 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 9, 2018 erstellt
Other identifiers:	10.2139/ssrn.3298379 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014109565