Protecting market identity : when and how do organizations respond to consumers' devaluations?
Tao Wang (Grenoble Ecole de Management), Filippo Carlo Wezel (Università della Svizzera Italiana & EMLYON Business School), Bernard Forgues (EMLYON Business School)
| Year of publication: |
February 2016
|
|---|---|
| Authors: | Wang, Tao ; Wezel, Filippo Carlo ; Forgues, Bernard |
| Published in: |
Academy of Management journal : AMJ. - Valhalla, NY : Academy of Management, ISSN 0001-4273, ZDB-ID 221859-8. - Vol. 59.2016, 1, p. 135-162
|
| Subject: | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations | Hotellerie | Hotel industry | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5465/amj.2014.0205 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453684