Protecting survey data on a consumer level
Year of publication: |
2020
|
---|---|
Authors: | Schneider, Matthew J. ; Iacobucci, Dawn |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 8.2020, 1, p. 3-17
|
Subject: | Data protection | Data privacy | Survey data | Personal identification | Datenschutz | Verbraucherschutz | Consumer protection | Datensicherheit | Data security | Datenerhebung | Data collection |
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