Protecting Your Intellectual Property Rights : Understanding the Role of Management, Governments, Consumers and Pirates

Online-Ressource (XVII, 227 p. 66 illus., 58 illus. in color, digital)

Description based upon print version of record

Weak International and National EnforcementHigh Tariffs and Taxes; Conclusions; Chapter 3: The Supply of Counterfeit Trade: The Problem Countries; Introduction; The Leading Sources of Counterfeit Goods; US Customs Seizures; Speci fi c Countries; Russia; Argentina; Algeria; Canada; Chile; Egypt; India; Indonesia; Israel; Pakistan; Thailand; Turkey; Ukraine; Venezuela; Mexico; Brazil; Paraguay; Notorious Markets; Conclusions; Chapter 4: Modeling the Intellectual Property Rights Environment; Introduction; Proposed Framework; Level of Consumer Complicity; Level of Pirate Activity

Level of Host Country EnforcementIPR Actions Targeted at Consumers, Distribution Channels, Host Governments, International Organizations, and Pirates; The Model; The Research Study; Assessment of Managerial Perceptions; Examining the Role of Consumer Complicity; Evaluating the Effect of Indigenous Pirate Activity; Judging the In fl uence of Host Country IPR Enforcement; Managerial Insights Regarding the IPR Environment: Key Findings; Conclusions; Chapter 5: The Demand for Counterfeit Trade: Consumer Complicity; Introduction; Consumer Drivers for Purchasing Counterfeit Goods

Conceptual Model of Consumer Complicity to Purchase Fake GoodsMarketing Variables That In fl uence Consumer Complicity; Demographics of Consumers; Attitude Towards Counterfeiting; Cultural Values; Ethical Perspective; Product Attributes; Shopping Experience; Demarketing Communications; Conclusions; Chapter 6: The Use of Antipiracy Marketing Techniques to Educate the Consumer; Introduction; Overview of Social Marketing Concepts; Public Agenda; Media Agenda; Policy Agenda; Setting an Agenda to Change the Public Judgment of Counterfeit Trade; Anti-counterfeiting Advertisements

Previous AdvertisementsRole Models; Peer Pressure; Education; Fear; Quality of the Product; Negative Association with Suppliers; Rewards Through Whistle Blowing; Blog Rebuttals to Advertisements; Conclusions; Chapter 7: Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights; Introduction; Intellectual Property Enforcement Coordinator; America Invents Act; European Commission Taxation and Customs Union (TAXUD); EU Patent Reform; IPR Enforcement Initiatives in the European Union

Retaliation: Understanding the Enforcement Directive in the EU to Pursue Counterfeiters

Dedication -- Acknowledgments -- Preface -- Introduction -- The global growth of counterfeit trade -- The supply of counterfeit trade: the problem countries -- Modeling the intellectual property rights environment -- The demand for counterfeit trade: consumer complicity -- The use of anti-piracy marketing techniques to educate the consumer -- Changing Trade Policy: The EU and US Bolster Protection of Intellectual Property Rights -- Government and Industry Led Operations to Curb Counterfeit Trade -- The special case of China -- Internet Piracy: The Virtual Marketplace for Counterfeit Goods -- Managerial counterattack: traditional and novel anti-counterfeiting strategies -- The future: will the piracy paradox persist? -- References..

10.1007/978-1-4614-5568-4 [DOI]

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