Protecting Your Turf: First-mover Advantages as a Barrier to Competitor Innovation

Product innovation for a juice company and its associated first-mover advantages are analyzed. Stochastic simulation is used to model market size, price, competitive intensity, and the likelihood of competitor entry. Results of moving first allow the firm to capture market share, realize first-mover advantages in excess of $2 million, and deter competitor innovation. In addition, the proposed model is flexible enough to be applied in other industries.

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Year of publication:	2006
Authors:	Briggeman, Brian C. ; Gunderson, Michael A. ; Detre, Joshua D.
Published in:	International Food and Agribusiness Management Review. - International Food and Agribusiness Management Association - IFAMA. - Vol. 09.2006, 01
Publisher:	International Food and Agribusiness Management Association - IFAMA
Subject:	Product innovation \| first-mover advantages \| barriers to entry \| stochastic simulation \| uncertainty \| Research and Development/Tech Change/Emerging Technologies

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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