Prototyping, experimentation, and piloting in the business model context
Martin Geissdoerfer, Paulo Savaget, Nancy Bocken, Erik Jan Hultink
| Year of publication: |
2022
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|---|---|
| Authors: | Geissdoerfer, Martin ; Savaget, Paulo ; Bocken, Nancy ; Hultink, Erik J. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 102.2022, p. 564-575
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| Subject: | B2B | Business model | Experimenting | Innovation management | Piloting | Prototyping | Experiment | Geschäftsmodell | Innovationsmanagement | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.12.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013259141