Providing goods to the base of the pyramid : opportunities for micro, small and medium-sized local producers
Year of publication: |
2018
|
---|---|
Authors: | Borchardt, Miriam ; Pereira, Giancarlo Medeiros ; Viegas, Claudia ; Reolon, Diego ; Xavier, Yuri ; Battaglia, Daniel |
Published in: |
Journal of small business strategy. - Murfreesboro, TN : Middle Tennessee State University, ISSN 2380-1751, ZDB-ID 2472054-9. - Vol. 28.2018, 2, p. 80-89
|
Subject: | Micro entrepreneurs | Small and medium-sized companies | Base of the pyramid | Bottom of the pyramid | Local brands | KMU | SME | Niedrigeinkommen | Low income | Multinationales Unternehmen | Transnational corporation | Armutsbekämpfung | Poverty reduction | Internationales Marketing | International marketing | Entwicklungsländer | Developing countries |
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