Providing more or providing less?
Year of publication: |
2006
|
---|---|
Authors: | Herrmann, Andreas ; Heitmann, Mark |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 23.2006, 1, p. 7-24
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | International marketing | Standardization | Cross‐cultural studies | Consumer behaviour |
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