PROVIDING QUALITY – A KEY TO SUCCESS

Providing a high quality products and services is a key to business success. That is because high quality promotes customer satisfaction and customer satisfaction has a direct link to business revenue. Clients want quality products and services in order to feel they are getting value for money, especially in these hard economic times. Although it is well known that advertising may win new customers, quality can be the reason to keep them. A good manager is aware that the costs of winning market share may be five times more than the related costs to manage a relationship with trade partners on an already existing market. The purpose of this paper is to present an overview about the necessity of promoting quality as a key to business success which can make the difference and positively influence revenues.