Prozesse des Analytischen CRM : Fallbeispiele aus der Finanzdienstleistungsbranche, Architekturvorschlag und Methodenelemente
vorgelegt von Annette Reichold
| Year of publication: |
2006
|
|---|---|
| Authors: | Reichold, Annette |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Datenmodell | Data model | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis | Finanzdienstleistung | Financial services | Finanzsektor | Financial sector | Theorie | Theory | Schweiz | Switzerland | Deutschland | Germany | Architektur <Informatik> | Marketinginformationssystem | Kundenmanagement | Kundendatenbank |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 249 S Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature ; Thesis |
| Language: | German |
| Thesis: | St. Gallen, Univ., Diss., 2006 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003313579