Prune the brand portfolio? : after a big merger, a global hotel company must decide whether to keep or absorb its acquired chains
Year of publication: |
March-April 2018
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Authors: | Dev, Chekitan S. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 96.2018, 2, p. 145-149
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Subject: | Hotellerie | Hotel industry | Fusion | Merger | Markenführung | Brand management | Übernahme | Takeover |
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