Psychic distance and performance of MNCs during marketing crises
Year of publication: |
2019
|
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Authors: | Dinner, Isaac M. ; Kushwaha, Tarun ; Steenkamp, Jan-Benedict E. M. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 50.2019, 3, p. 339-364
|
Subject: | psychic distance | psychic distance stimuli | marketing crisis | marketing capabilities | international marketing | marketing strategy | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Marketing |
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