Psychographic characteristics affecting behavioral intentions towards pop-up retail
Hyejeong Kim; Ann Marie Fiore and Linda S. Niehm and Miyoung Jeong
| Year of publication: |
2010
|
|---|---|
| Authors: | Kim, Hyejeong ; Fiore, Ann Marie ; Niehm, Linda S. ; Jeong, Miyoung |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 38.2010, 2/3, p. 133-154
|
| Subject: | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Innovationsdiffusion | Innovation diffusion | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003964427