Psychographic Segmentation Based on Belief Factors Underlying Attitude toward Advertising in General
Year of publication: |
2016
|
---|---|
Authors: | Vij, Sandeep |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Marktsegmentierung | Market segmentation |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal for Management Research, Vol. 1, Issue 4, 2012, pp. 17-28 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 5, 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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