Psychographic segmentation in the financial services context : a theoretical framework
Andreas Andronikidis
Year of publication: |
2008
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Authors: | Andronikidis, Andreas |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 8.2008, 3, p. 277-296
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