Psychographic segmentation of the Zagreb apple market
Year of publication: |
2010
|
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Authors: | Kovačić, Damir ; Cerjak, Marija ; Markovina, Jerko ; Crep, Robert |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 16.2010, 3, p. 293-308
|
Subject: | Zagreb | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Apfel | Apple |
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