Psychographic segmentation of youth in the evolving Indian retail market
| Year of publication: |
2010
|
|---|---|
| Authors: | Narang, Ritu |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 20.2010, 5, p. 535-558
|