Psychological determinants of non-attendees' resistance toward performing arts
Year of publication: |
2022
|
---|---|
Authors: | Yi, Jisu ; Lee, Youseok ; Suh, Jungmin ; Kim, Sang-hoon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 149.2022, p. 690-699
|
Subject: | Art marketing | Barriers | Innovation resistance theory | Non-attendees | Performing arts | Self-image congruence |
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