Psychological distance and the dual role of price
Year of publication: |
2011
|
---|---|
Authors: | Bornemann, Torsten ; Homburg, Christian |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 38.2011/12, 3, p. 490-504
|
Subject: | Konsumentenverhalten | Consumer behaviour | Preis | Price | Conjoint-Analyse | Conjoint analysis | Deutschland | Germany |
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