Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm
Year of publication: |
2024
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Authors: | Kumar, Jitender |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 175.2024, Art.-No. 114539, p. 1-13
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Subject: | Access-based consumption | Continuous usage | Intimate brand knowledge | Luxury branding | Perceived control | Psychological ownership | Self-brand investment | Sharing economy | Willingness to pay | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Zahlungsbereitschaftsanalyse |
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