Psychological principles of the corporate imagery mix : Some of the guesswork can be overcome
Year of publication: |
1971
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---|---|
Authors: | Britt, Steuart Henderson |
Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 14.1971, 3, p. 55-59
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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