Psychological reactance to online recommendation services
Year of publication: |
2009
|
---|---|
Authors: | Lee, Gyudong ; Lee, Won Jun |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 46.2009, 8, p. 448-452
|
Subject: | Personalisierung | Personalization | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Experiment |
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