Psychological underpinnings of luxury brand goods repurchase intentions : brand-self congruity, emotional attachment, and perceived level of investment made
Jihyun Kim and Hyun-Mee Joung
| Year of publication: |
June 2016
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|---|---|
| Authors: | Kim, Jihyun ; Joung, Hyun-Mee |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 26.2016, 3, p. 284-299
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| Subject: | Emotional | attachment | luxury | investment | brand-self congruity | Luxusgüter | Luxury goods | Emotion | Markenführung | Brand management | Gesellschaft | Society | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/21639159.2016.1174542 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011594185