Psychologie der Werbung
Lutz von Rosenstiel
| Year of publication: |
1973 ; Verb. Neuaufl., Herbst
|
|---|---|
| Authors: | Rosenstiel, Lutz von |
| Publisher: |
Rosenheim : Komar-Verl. |
| Subject: | Werbungspsychologie | Werbepsychologie |
| Extent: | 356 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 328 - [339] |
| Classification: | Angewandte Psychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000051881