Psychologie du consommateur et comportement d'achat - mise en place et validation d'une échelle de personnalité

This paper presents the building and validation of a new personality inventory measuring 23 traits of personality and dedicated to market research applications. <p> Validation has been realized with two consumer panels, managed by Mediametrie and BVA institute. <p> The main objective of the research is to provide an operational and reliable instrument for marketing research studies exploring the link between consumer behavior and personality.

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Year of publication:	2001-10-01
Authors:	GAUTIER, Jean-Michel
Institutions:	HEC Paris (École des Hautes Études Commerciales)
Subject:	psychology \| marketing \| personality inventory \| consumer behavior

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Extent:	application/pdf
Series:	Les Cahiers de Recherche.
Type of publication:	Book / Working Paper
Language:	French
Notes:	The text is part of a series Les Cahiers de Recherche - Groupe HEC Number 738 35 pages
Classification:	D11 - Consumer Economics: Theory ; D12 - Consumer Economics: Empirical Analysis
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005011548