Psychologie im Marketing
Rainer Palupski
| Year of publication: |
1999 ; Als Ms. gedr.
|
|---|---|
| Authors: | Palupski, Rainer |
| Publisher: |
Aachen : Shaker-Verl. |
| Subject: | Marketing | Wirtschaftspsychologie | Economic psychology | Werbepsychologie | Psychology of advertising | Theorie | Theory | Marketingtheorie | Psychologie | Methode |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 128 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 115 - 124 |
| ISBN: | 3-8265-5759-X |
| Classification: | Marketing ; Betriebssoziologie, Betriebspsychologie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000683441