Psychologie und Werbung
von Bernardo Rabassa Asenjo. [Autoris. Übers. aus dem Span. von Hartwig Hupe]
| Alternative title: | Psicotecnologia publicitaria <dt.> |
|---|---|
| Year of publication: |
1972
|
| Authors: | Asenjo, Bernado Rabassa |
| Other Persons: | Rabassa Asenjo, Bernardo (contributor) ; Hupe, Hartwig (contributor) |
| Publisher: |
Heidelberg : I. H. Sauer |
| Subject: | Werbungspsychologie | Werbung | Psychologie |
| Extent: | 136 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-7938-7469-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000157811