Psychology of pricing : a review and suggestions
Year of publication: |
2008
|
---|---|
Authors: | Parsa, H. G. ; njite, David |
Published in: |
Handbook of hospitality marketing management. - Amsterdam [u.a.] : Butterworth-Heinemann, ISBN 978-0-08-045080-3. - 2008, p. 353-380
|
Subject: | Preismanagement | Pricing strategy | Psychologie | Psychology | Konsumentenverhalten | Consumer behaviour | Gastgewerbe | Hospitality industry |
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