Psychometric methods in marketing research : part II, multidimensional scaling
Year of publication: |
2007
|
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Authors: | Carroll, J. Douglas ; Green, Paul E. |
Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 147-170
|
Subject: | Werbepsychologie | Psychology of advertising | Marktforschung | Market research | Multivariate Analyse | Multivariate analysis |
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