PsyConversion® : 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce

by Philipp Spreer

Introduction -- Fundamentals of decision-making -- Behavior Patterns - Foundations of Our Decisions -- Behavior patterns for the perception phase -- Behavior patterns for the decision-making phase -- Behavior patterns for the customer retention phase -- Operational work with behavior patterns.

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Alternative title:	PsyConversion
Year of publication:	2024
Authors:	Spreer, Philipp
Publisher:	2024.: Wiesbaden : Springer Fachmedien Wiesbaden 2024.: Wiesbaden : Imprint: Springer
Subject:	Conversion Rate Optimization \| Customer Journey and Decision Making \| Usability UX \| Customer Experience \| Personalization \| Sales Promotion \| Web Design \| Behavioral Economics \| A/B Testing \| Persuasion Psychology \| Persuasive Design \| Customer Acquisition \| Sales \| Heuristics \| Psychology \| Behavior Patterns \| Konsumentenverhalten \| Consumer behaviour \| Verhaltensökonomik \| Behavioral economics \| Beziehungsmarketing \| Relationship marketing \| Website \| Verkaufsförderung \| Sales promotion \| Benutzerfreundlichkeit \| Usability \| Experiment \| Kundengewinnung \| Customer acquisition \| Psychologie \| Online-Handel \| Online retailing \| Online-Marketing \| Internet marketing

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Extent:	1 Online-Ressource (XXI, 307 p. 373 illus., 2 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
Notes:	The English translation of this book - originally published in 2021 as 2nd German edition by Springer Fachmedien Wiesbaden GmbH - was facilitated by artificial intelligence.
ISBN:	978-3-658-44593-5 ; 978-3-658-44592-8 ; 978-3-658-44594-2
Other identifiers:	10.1007/978-3-658-44593-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015051037