Public and nonprofit marketing
Year of publication: |
2009 ; 1. Aufl. 2009
|
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Other Persons: | Tscheulin, Dieter K. (ed.) ; Barrows, Arthur (contributor) |
Publisher: |
Baden-Baden : Nomos |
Subject: | Nonprofit-Management | Nonprofit management | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Neues Steuerungsmodell | New public management | Theorie | Theory | Deutschland | Germany | Welt | World | Öffentliches Unternehmen | Marketing |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
Extent: | 136 S. graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Aufsatzsammlung |
Language: | English ; German |
ISBN: | 978-3-8329-4925-9 ; 978-3-8452-1829-8 ; 978-3-8452-1829-8 ; 978-3-8329-4925-9 |
Other identifiers: | 10.5771/9783845218298 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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