Public complaining : a blessing in disguise? : educational calling as a benevolent process that gives consumers voice on brands’ social media
Year of publication: |
2022
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Authors: | Siret, Iris ; Sabadie, William |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 476-490
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Subject: | Complaints management | Desire for reconciliation | Desire for vengeance | Educational calling | Public complaining | Social media | Social Web | Social web | Beschwerdemanagement | Complaint management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management |
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