Public event networks: an application of marketing theory to sporting events
| Year of publication: |
1999
|
|---|---|
| Authors: | Scott Erickson, G. ; J. Kushner, Roland |
| Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 33.1999, 3/4, p. 348-365
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Alliances | Network analysis | Organizational theory | Service industries | Services marketing | Sport |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | research-article |
| Language: | English |
| Other identifiers: | 10.1108/03090569910253189 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014723321