Public health branding : applying marketing for social change
ed. by W. Douglas Evans ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Evans, W. Douglas (contributor) |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Gesundheitsförderung | Überzeugung | Kundenorientierung | Aufsatzsammlung | Public health | Marketing | Health behavior | Branding (Marketing) |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 304 S. : Ill., graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-19-923713-5 ; 0-19-923713-1 |
| Classification: | Gesundheitswesen: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004921908