Public management and marketing : the branding of government
Year of publication: |
2009
|
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Authors: | Halachmi, Arie |
Published in: |
Public and nonprofit marketing. - Baden-Baden : Nomos-Verl.-Ges., ISBN 978-3-8329-4925-9. - 2009, p. 11-21
|
Subject: | Markenführung | Brand management | Neues Steuerungsmodell | New public management | Marketingmanagement | Marketing management | Nonprofit-Management | Nonprofit management | Verwaltungsreform | Administrative reform |
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